Volta is a traditional ice cream franchise in Argentina with near 100 years of experience. We designed a new vegetarian line of ice cream. For the project we created a new logo (to differentiate from their main), the packaging for eight new flavours and also the back wall of their flagship store.
For the packaging, we came up with a two sided concept. First we wanted to use black as opposed to white which is associated with milk and cream, ingredients that the vegetarian line doesn’t carry. Second, we wanted to show the flavours as a vertical garden. That way we would show variety in a colourful way and at the same time linking it to a vegetal feel.
This project has been awarded by Design Rush in The Best Ice Cream Packaging Designs selection.
